Edge

Leading the content revolution

Edge launches online magazine La Vie for Accor.
It will feature destinations, experiences, cuisine and design from hotels in the Accor group
By Fergus Stoddart
edge relaunches property australia magazine and newsletter.
By Michael Butler
edge and woolworths celebrate one year anniversary.
Edge created a video celebrating the Woolworths Baby & Toddler Club's success story
By Richard Parker
Edge relaunches Public Accountant magazine and digital hub.
By Joel Egan
Edge and Westpac Agribusiness produce the goods.
Edge is pleased to announce the first quarterly issue of Produce, a new magazine for Westpac Agribusiness.
By Michael Butler

By Richard Parker 19th Jun

Future-proofing your web presence

Why responsive is not the cure-all panacea for the multi-screen world

By admin 17th Jun

mediaweek: Edge celebrates 10 years with transformation

Commercial director, Fergus Stoddart, talks to mediaweek about edge's content ev...

By admin 14th Jun

Edge wins AustralianSuper

one of the largest superannuation funds in Australia

By admin 12th Jun

Professional Marketing: My favourite brand

Our commercial director talks about his favourite brand: Deus ex Machina

By Rhys Prosser 12th Jun

Inspiration 11/06

Our design gurus weekly stumble upon

@jegan80

The LinkedIn Guide to Personalized Content Creation http://t.co/jyrHsX8Lwo via @CMIContent #ws

By admin 5th Jun

B&T: News in Brief: Wednesday 5 June

We published new inflight magazine, Inside Mining, for fly-in-fly-out (FIFO) workers in the resource industry

By Rhys Prosser 3rd Jun

Inspiration 03/06

Our design gurus weekly stumble upon

By Richard Parker 31st May

Tumblr: Brands should forget buying media and start producing content

Benefits of utilising Tumblr as a content distribution platform

By Richard Parker 30th May

World Nutella day

– what not to do with brand superfans

@mattsterne

Yo! Edge is on the hunt for an outstanding, hands on Senior Art Director (publishing) to join our fun Sydney team http://t.co/gF8PFofHoO #ws

@jegan80

10 @TheWebbyAwards winners with simplicity in mind, curated by @Citi - http://t.co/W0uuUQT6Rg #ws

By Rhys Prosser 29th May

Inspiration 29/05

Our design gurus weekly stumble upon

By admin 28th May

The Drum: Tumblr takeover underlines importance of creating content

Brands are overlooking the importance of creating valuable content

By Joel Egan 27th May

McDonalds sweeps Webby Awards

Exceptional example of content marketing using multiple channels

@mattsterne

Amazing day yesterday with Edge creatives and friends at semi-permanent design conference. Feeling inspired! #ws

By Fergus Stoddart 24th May

Edge celebrates 10 years

We are at the forefront of a content revolution

By Richard Parker 24th May

Marketing’s great hopes: Big data vs neuroscience

Your marketing is only as effective as your understanding of your audience

By Beth Anderson 24th May

They pinned what?

Charting the surprise success stories of Pinterest

@jegan80

Nice way to upset your biggest fan Nutella. #ws http://t.co/XMYuMy3bSF

@mattsterne

A car that runs on tweets? Yes, it's possible #minddrive http://t.co/B8SrsLQz3Z #ws

By admin 21st May

eTravel Blackboard: How hotels can use content marketing to attract guests

Content marketing is one of the most effective ways hotels can slice through the...

By admin 20th May

Connecting with content

Human connection, engagement and interaction is vital for effective content marketing

By Rhys Prosser 20th May

Inspiration 20/05

Our design gurus weekly stumble upon

@mattsterne

Target - I shipped my pants goes autotune: http://t.co/I0Z5TQpMTw #ws

By Richard Parker 17th May

The internet is dumb and it’s getting dumber, isn’t it?

It seems like web content is locked in a race to the bottom

By Mitch Brook 17th May

Lost in translation?

Without an in-depth knowledge of your audience and the language they speak, messages will be lost

@MitchBrook

Here's a blog post I wrote about the foibles of cross-lingual communication. http://t.co/CCFjwOebK2 #language #contentmarketing #ws

By admin 15th May

PR Warrior: The state of content marketing in Australia

Edge and ADMA convened a roundtable and produced a white paper

By admin 14th May

Dynamic Business: How to drive customer loyalty with content marketing

Value can come from useful and relevant content

By Rhys Prosser 10th May

Inspiration 10/05

Our design gurus weekly stumble upon

By Richard Parker 10th May

#Music: Twitter’s got a new groove, but does it pulse to the planet’s beat?

And can it compete with Spotify, Rdio and the like?

By Chris Waite 9th May

(Brand) news report

Content marketers are pioneers in creating customized brand content

By Henry Innis 9th May

Do offline and online content go hand in hand?

A good content channel can be strongly complemented by a strong offline presence

@kingsgrove

Not sure what Bitcoins are? Here's a very simple definition: https://t.co/YiCD9QeJuU #ws

By Henry Innis 3rd May

The art of distribution

and why content and distribution go hand in hand

By admin 3rd May

BRW.: Ten ways mobile changes everything

And how you can get your content right

@jegan80

Brilliant - Lowe's Gives Home Improvement Tips in 6-Second Vines http://t.co/2HF9zsYEJq via @mashable #ws

By Henry Innis 30th Apr

Is Facebook right for you?

and your marketing efforts?

By admin 26th Apr

B&T: Marketers struggling with content piece of the puzzle

and where content marketing fits within the traditional marketing business model

By Matt Sterne 26th Apr

How to link your brand to effective and engaging content

It asks for a logical approach to content themes and ideas

By Henry Innis 26th Apr

Social media faux pas

How social media can damage a brand's reputation

By Richard Parker 26th Apr

Time to say goodbye

to the traditional website?

By admin 23rd Apr

The Drum: Marketers lack vision and struggle to design effective content

As featured in The Drum: 23rd April 2013 A roundtable think-tank convened by t...

By Rebecca Denne 20th Apr

Woolies off-site team day

a bit of bonding and strategizing

By Fergus Stoddart 19th Apr

The state of content marketing and how to be effective

A must-read white paper showing how Australian marketers can integrate content m...

By Beth Anderson 19th Apr

Pinterest – for men

It's called Manteresting

By admin 19th Apr

Introducing Woolworths beauty

We created a beautiful video helping Woolworths to become the new beauty destination

@mattsterne

How to get 12 million views in a week around dull topic? Use comedy. Superb branded content from Kmart USA: http://t.co/hp51he21MM #ws

By admin 18th Apr

Business Review Australia: Why content marketing is good for the bottom line

Edge advices on best content marketing strategies for Business Review Australia

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