Edge

Leading the content revolution

Edge launches online magazine La Vie for Accor.
It will feature destinations, experiences, cuisine and design from hotels in the Accor group
By Fergus Stoddart
edge relaunches property australia magazine and newsletter.
By Michael Butler
edge and woolworths celebrate one year anniversary.
Edge created a video celebrating the Woolworths Baby & Toddler Club's success story
By Richard Parker
Edge relaunches Public Accountant magazine and digital hub.
By Joel Egan
Edge and Westpac Agribusiness produce the goods.
Edge is pleased to announce the first quarterly issue of Produce, a new magazine for Westpac Agribusiness.
By Michael Butler

By admin 21st May

Connecting with content

Human connection, engagement and interaction is vital for effective content marketing

By admin 21st May

eTravel Blackboard: How hotels can use content marketing to attract guests

Content marketing is one of the most effective ways hotels can slice through the...

By Rhys Prosser 20th May

Inspiration 20/05

Our design gurus weekly stumble upon

@mattsterne

Target - I shipped my pants goes autotune: http://t.co/I0Z5TQpMTw #ws

By Richard Parker 17th May

The internet is dumb and it’s getting dumber, isn’t it?

It seems like web content is locked in a race to the bottom

By Mitch Brook 17th May

Lost in translation?

Without an in-depth knowledge of your audience and the language they speak, messages will be lost

@MitchBrook

Here's a blog post I wrote about the foibles of cross-lingual communication. http://t.co/CCFjwOebK2 #language #contentmarketing #ws

By admin 15th May

PR Warrior: The state of content marketing in Australia

Edge and ADMA convened a roundtable and produced a white paper

By admin 14th May

Dynamic Business: How to drive customer loyalty with content marketing

Value can come from useful and relevant content

By Rhys Prosser 10th May

Inspiration 10/05

Our design gurus weekly stumble upon

By Richard Parker 10th May

#Music: Twitter’s got a new groove, but does it pulse to the planet’s beat?

And can it compete with Spotify, Rdio and the like?

By Chris Waite 9th May

(Brand) news report

Content marketers are pioneers in creating customized brand content

By Henry Innis 9th May

Do offline and online content go hand in hand?

A good content channel can be strongly complemented by a strong offline presence

@kingsgrove

Not sure what Bitcoins are? Here's a very simple definition: https://t.co/YiCD9QeJuU #ws

By Henry Innis 3rd May

The art of distribution

and why content and distribution go hand in hand

By admin 3rd May

BRW.: Ten ways mobile changes everything

And how you can get your content right

@jegan80

Brilliant - Lowe's Gives Home Improvement Tips in 6-Second Vines http://t.co/2HF9zsYEJq via @mashable #ws

By Henry Innis 30th Apr

Is Facebook right for you?

and your marketing efforts?

By admin 26th Apr

B&T: Marketers struggling with content piece of the puzzle

and where content marketing fits within the traditional marketing business model

By Matt Sterne 26th Apr

How to link your brand to effective and engaging content

It asks for a logical approach to content themes and ideas

By Henry Innis 26th Apr

Social media faux pas

How social media can damage a brand's reputation

By Richard Parker 26th Apr

Time to say goodbye

to the traditional website?

By admin 24th Apr

The Drum: Marketers lack vision and struggle to design effective content

As featured in The Drum: 23rd April 2013 A roundtable think-tank convened by t...

By Rebecca Denne 22nd Apr

Woolies off-site team day

a bit of bonding and strategizing

By Fergus Stoddart 19th Apr

The state of content marketing and how to be effective

A must-read white paper showing how Australian marketers can integrate content m...

By Beth Anderson 19th Apr

Pinterest – for men

It's called Manteresting

By admin 19th Apr

Introducing Woolworths beauty

We created a beautiful video helping Woolworths to become the new beauty destination

@mattsterne

How to get 12 million views in a week around dull topic? Use comedy. Superb branded content from Kmart USA: http://t.co/hp51he21MM #ws

By admin 18th Apr

Business Review Australia: Why content marketing is good for the bottom line

Edge advices on best content marketing strategies for Business Review Australia

By Paul Rodger 17th Apr

Hello to Das Auto.

back better than ever!

By Richard Parker 17th Apr

Meet your future ‘quantified self’

and follow the trend of tracking data about your daily life

By Matt Sterne 15th Apr

The iconic Beetle

in our behind-the-scenes-video

@mattsterne

Freelance digital designer in Melbourne? Hullooo? Our friendly team has plenty of work waiting for you, drop me a line. #ws

@kingsgrove

Was only a matter of time before someone parodied Dove's Real Beauty Sketches vid. "Like...fresh out of Mordor" https://t.co/mWDlqSOxk3n#ws

By Richard Parker 12th Apr

Update your (digital) style

and give your wardrobe (digital accounts) a seasonal upgrade

By admin 11th Apr

AIMIA: Edge to partner with Property Council of Australia

to develop a new editorial architecture and a bold new-look for the bi-monthly m...

By Joel Egan 6th Apr

Sorry Mr CEO …

you are not that important

By Chris Waite 4th Apr

The hunger: digital consumption habits

The state of digital media in 2013

By admin 29th Mar

eTravel Blackboard: Edge helps Accor engage its members

by using research insights

By Richard Parker 28th Mar

Negative advertising

- does it work?

By Richard Parker 28th Mar

Athletes’ uneasy relationship with social media

and how it can help you achieve your goals

By admin 28th Mar

Dynamic Business: 5 ways you can implement participation marketing

in order to achieve an effective marketing strategy

By Rhys Prosser 27th Mar

Inspiration 27/03

Our design gurus weekly stumble upon

By Chris Waite 26th Mar

Content marketing done the simple but effective way

by using bricks and mortar

By Beth Anderson 26th Mar

Pinterest, you are drunk

Light-hearted pins to ease you into the game

@edgecustom

Check out this infographic on the top 5 challenges in creating effective B2B content http://t.co/7Ko5bSdyCG #ws

By Beth Anderson 25th Mar

Live … from someone’s laptop

What is it about live blogs?

By Henry Innis 24th Mar

Content no man’s land

How to get through it ...

By Michael Butler 22nd Mar

George is dead. Long live George!

A cutting-edge publication that focuses on what's coming next

By Richard Parker 21st Mar

Facebook’s makeover

news feed that is

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