Edge

Leading the content revolution

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Fergus Stoddart

Commercial Director

Sydney

Fergus Stoddart is the Commercial Director of Edge, co-author of ADMA’s Content Marketing White Paper and speaker at industry events on content marketing. His motto is: “If you are not changing faster than the world around you, you are going backwards … and it’s time to close the doors!” After 10 years at the heart of this industry, first in custom publishing and now content marketing, he says he is fascinated by the change it is going through. He interest is in the commercials behind each project: how Edge can drive a profitable return for its clients and leverage the owned media it creates via sponsorship and partnerships. Opportunities abound in this space, he says, but the challenge is embracing the change, doing things smarter and keeping the commercial goals at the forefront of all good engagement.

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