User experience in the social media realm is essential for brands looking to reach a greater audience. That’s why one of the world’s biggest social networking sites, Twitter, is rumoured to be getting ready to roll out enhanced pages for brands in a bid to help marketers further engage with consumers online.
The rumours are circulating following Twitter’s launch of a selection of new and improved profile pages in December for various big-name brands including American Express, Coca Cola, Chevrolet and Dell. The revamped pages featured a simple Twitter design to make it easier to follow, discover new things and connect with other members on the social networking site.
More importantly, the changes to the trial pages take Twitter much more closer to its social networking sister, Facebook. For brands and customer publishers, this might be viewed as great news: the revamped design enables advertisers to control the message users see when they land on a brand’s page through new, ‘promoted tweets’.
Take for example Coca Cola’s new page. Splashed with loads of brand visuals, logos and taglines it’s a completely different look to what Twitter launched its site with more than five years ago. And, from a marketing perspective, it’s perhaps a more effective way for brands to create a dialogue with their audience and ultimately enhance their social networking presence.
If further brand-enhanced pages go ahead, they’re likely to enable brands to add additional interactivity to their Twitter accounts, according to Business Insider.
So, the ability for users to play games or even shop on a brand’s Twitter page might not be too far off!
There are some exciting changes going on in the digital space, which drives home the fact that if you’re not online and making social networking work for your brand, you need to wake up and get moving. Otherwise you’ll surely be left behind.