A healthy partnership
Since 2008, Edge has nurtured a healthy relationship with health insurer Australian Unity, producing an informative health/lifestyle publication for members nationwide, its content cleverly segmented to address three distinct age demographics. A key performer in AU’s communication mix, wellplan furthers AU’s brand strategy, delivering targeted preventative health messages that help members stay healthy, reducing overall claims.
With constant evaluation and refinement, each issue of wellplan is better than the last. It’s distributed to every one of AU’s members and forms a vital part of the fund’s overall communications mix, not least because there are three versions of the magazine that share some common pages, with other pages (and the health messages they carry) tailored to three age segments: 25–45, 46–65 and 65+. This enables AU to have a great level of control over which key marketing messages each member age segment receives.
Have I told you lately …
“Our working relationship with Edge has developed significantly. This is evident not only with what we feel is evolving substantially into an improved member publication, but also in the very positive responses we’ve received from our members and our internal business community. Edge has worked tirelessly and collaboratively with us to achieving our shared goals. To know that their entire team – from management through to editorial and creative – are always on hand has only enhanced our relationship and the end result of a publication delivered on time and to budgetary requirements.”
Glenys Morphett, Campaign Manager, Retention, Australian Unity
I’ll be there for you
Edge’s Melbourne general manager, Elena Papola, has been instrumental in nurturing an open, friendly and positive relationship with Australian Unity. Always adaptable and understanding of clients’ needs, Elena has been both responsive and proactive in ensuring that wellplan not only meets its objectives but continues to improve and achieve new benchmarks. The result? A happy client and a quality publication.