P&O Cruises, an iconic cruise brand, turns 175 this year. That’s a ripe old age, and we wanted to help the company celebrate in 21st-century style. So we worked with it to develop an online destination that informs new, existing and potential passengers about P&O Cruises’ fantastic heritage while working hard to evoke joyous memories for cruise passengers.
The site is based on an interactive timeline that enables users to browse the history of the brand by ship and sailing date, and is seeded with great stories and pictures from P&O Cruises’ extensive archive. What’s more, we gave users the ability to create their own profiles and add their own stories and pictures to the timeline – allowing them to reminisce about the great times they’ve had aboard P&O Cruises ships, connect (or reconnect) with other passengers and start conversations with other users. We also integrated the site with Facebook to allow users to log in and share their stories on the world’s biggest social network, to extend the reach and utility of the site for the audience.
The site, 175yearsofcruising.com.au is very new and shiny, so we’d love you to take a look and let us know what you think. And if you’ve been on a P&O Cruises holiday, feel free to log in and share your stories!
Watch the clip below to take a tour of the P&O Cruises brand and see more about this exciting new content driven engagement tool: