The industrial revolution era had two parts that required different marketing strategies. The first was in the 1830s to 1870s with brands like Levi, C&A, Heinz and Tabasco, which produced fast-moving goods. At the time, distribution was in the wholesaler’s hands, meaning no need for massive marketing and branding.
Changing Product Distribution Channels
In the 1900s and beyond, infrastructure increased product circulation, making people have alternatives from local and foreign products. Pre-packaged articles also gained the popularity that assured a constant price. With demand and supply increasing, products had to start uniquely identifying themselves.
>Slowly, distribution started getting closer to the producer, thus shifting the supply chain and reflect the brand. As elaborated by historical changes, branding surged as a response to the increase of products and the need to distinguish among them. It was also a way to claim ownership using a captivating name and symbol. The root of branding has always sought to answer these needs.
This made advertising quite necessary in the industrial age as producers sought to elaborate their uniqueness to the consumer. Consequently, it attracted as many buyers as they could to increase sales and profits.