As the various types of business marketing have developed over the years, there are some tools that have remained useful throughout. One of these is…

Apple brings new products to market with all the fanfare reserved for high-end technological masterpieces. After a few years, the more recent version is available,…

New active wear clothes are pushing the envelope with fresh looks, bold colors, and unique designs. Attracting buyers from across the globe, the market is…

Like many other concepts, marketing began humbly without anyone understanding what they were up to. As early as ancient Indian and Chinese civilisatio

A lot has changed since the marketing idea became a central focus of many businesses. However, the most notable point of transition is in 1950, after

Although the Druckerian Management Philosophy was a significant impact on the marketing concept in the 1960s, people who focused on selling and positi

Understanding how marketing as a concept came to be can be vast. However, the six stages make this elaboration much easier.
1. Marketing’s birth in th

The industrial revolution era had two parts that required different marketing strategies. The first was in the 1830s to 1870s with brands like Levi, C