Like many other concepts, marketing began humbly without anyone understanding what they were up to. As early as ancient Indian and Chinese civilisatio
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Origins of the Marketing Concept
A lot has changed since the marketing idea became a central focus of many businesses. However, the most notable point of transition is in 1950, after
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The Origin of Marketing Communication, Positioning and Differentiation
Although the Druckerian Management Philosophy was a significant impact on the marketing concept in the 1960s, people who focused on selling and positi
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Main Stages of Marketing History
Understanding how marketing as a concept came to be can be vast. However, the six stages make this elaboration much easier.
1. Marketing’s birth in th
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Marketing and Branding During the Industrial Revolution
The industrial revolution era had two parts that required different marketing strategies. The first was in the 1830s to 1870s with brands like Levi, C
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Marketing During a Pandemic
The concept of crisis marketing or crisis management:https://www.forbes.com/sites/jenniferdavis/2018/08/27/7-habits-of-successful-crisis-management-al
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How Technology has Affected Marketing
Marketing in the digital era keeps on taking different shapes with consumers craving for more convenience. From social media’s impact to online market